With the digital on ground activation (previous post), we also created this app. View Case study to know more.
An age old sobriety test, gets a new digital twist. Walk The Line – a responsible drinking initiative from Bacardi, challenges revelers to walk on a straight strip laced with lasers on either sides to prove their sobriety.
Hats off to Bacardi and the client, for letting us do this. It often takes a ballsy client to do ballsy stuff.