In digital, doing work for a website takes a lot of your time (specially if it’s a corporate one). And to be honest i don’t like working on web-dev projects (it’s not exactly a creative thirst quencher). But who said advertising is all about crisp lines and great ideas anyway. I’m particularly proud of my work on the Uninor website. Though i no longer work on Uninor (different team), i was involved in setting up the website. My scope of work included working on the conceptualization, UI, copy and information architecture of the website.